Why Are There No Fat People In McDonald's Commercials?
On the heels of my previous post (which was tounge in cheek for the denser among you) I risk being branded an "anti-fat" guy with this one. Well, heck, I'll admit it... I am "anti-fat" as it's more unhealthy than people realise and will probably contribute to bringing down the health care system in the U.S., but I digress...
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I find it extremely funny that the only people ever shown in McDonald's commercials are razor-thin. Not just average, mind you, but having the kind of faces that have chiseled features. I tried but was not able to find any recent commercials online to show you examples, but if you watch ANY television at all, pay special attention to the actors in the commercials. I dare you to find someone who is vaguely overweight in any of them.
What I find especially interesting about this is that due to the preponderance of overweight people in the U.S., we are just starting to see people who match the national profile in commercials. Nothing overwhelming, mind you, but I was shocked to see a DirecTV commercial recently that actually showed guys in it that looked like your typical sports fan/couch potato with big ole guts on them. I've seen a few other commercials with folks who don't look like runway models as well, but I doubt we'll be seeing anything like that in ANY fast food commercials for quite a while, if ever.
Even commercials that are "striking back" at the idea of healthy eating, like those for Burger King showing their "Stacker" burger or monster breakfast sandwich, or even the Hungry Man frozen dinners do NOT show overweight people in them. It's sickening, really... can they be any more definitive in the lie that you can eat as much as you want and still have six-pack abs?
I just wonder when people are going to take the blinders off, look in the mirror, and make the connection that what they're sticking in their mouths correlates to what is happening to their bodies and that what they see on TV is a total and complete unreality.
Comments
funny, i wrote a blog about fat asses too, and then i posted it on reddit, at which point i got reemed out by several users. i guess nobody wants to face reality.
Posted by: cLFlaVA | December 14, 2006 10:22 AM
also, regarding your post: it seems to be fine to put fat men on television (commercials and/or actual shows). america has also deemed it acceptable that men be overweight. when was the last time you saw a fat woman on television, besides Oprah and Paula Dean?
Which is fine by me, because I don't want to be looking at fat women.
Posted by: cLFlaVA | December 14, 2006 10:24 AM
Yeah, it's pretty funny and scary at the same time. I'll wait to see what kind of comments I get over there.
In regards to your second comment, yeah, I've noticed on more than one sitcom how the husband is some schlub with a beer gut while he's married to a petite little cutie. In reality I've seen more cases of the opposite, where the wife is overweight and the husband is relatively fit.
Vic
Posted by: Vic
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December 14, 2006 10:28 AM
well, if you think about it...
a man watching a sitcom probably has a gut. most americans do. so he sees the guy on tv (king of queens, for example) as himself. he then sees a little hottie wife, and thinks "that guys is the man!" and the television execs are happy because people watch the show.
then you have the women. most women like to think they're petite and attractive, so when they watch the show, they see a petite, attractive wife and can relate (or so they think). then they see the husband - some fat schlub - and they can again relate - "hey, my husband is a fat-ass too!" Once again, the television execs revel in their masterminding of television audiences nation-wide.
Posted by: cLFlaVA | December 14, 2006 10:36 AM
Ha! Great analysis. :-)
Posted by: Vic
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December 14, 2006 10:39 AM
Well, the reality you'd have to face is that body mass is not highly correlated with caloric intake.
A very high proportion of body mass is genetic--only a small amount if any responds to dieting, and it's typically not the amount that would take someone from say, the kind of fat person you despise to the thin person you want to be/masturbate to. Successful diets are so rare despite the huge industry behind them that "results not typical" has to be added when they show one that works. Of people with weight loss surgery, which means a stomach amputation that limits the size of meals to several spoonfuls a meal, out of that group 90% regain all lost weight within five years. The world hot dog eating champion is a skinny asian guy.
Of course you're pretty sure "reason" is on your side here because you just know you've seen fat people eating eighteen hamburgers, starting out skinny but getting to be huge with McDonalds binging... now, you've actually seen that, right? That's your mom or dad, or your girlfriend or boyfriend, right? You didn't just see that in some movie made by other people like you?
Posted by: Greg Shaw | December 14, 2006 10:58 AM
Greg,
Oh please. Was there some sort of genetic mutation that has occured in the U.S. population in the last 40 years that has not affected the rest of the PLANET? Why was the obesity rate so much lower prior to the 1970's? (Maybe it was gamma rays or something, eh?)
I am so sick of the "it's not my fault" argument.
What about the recent SPIKE in childhood obesity? More "sudden" genetics? Give me a break. Parents are feeding their kids fast foods, protein bars, soda, etc. and then they wonder:
A. Why their kids "won't" eat healthy foods. (Duh, junk tastes sweeter/more addicting).
B. Why their kids are getting fat.
The crap we're eating these days in the name of convenience is more calorically dense (less feeling of fulness from more calories), plus it contains high fructose corn syrup and/or hydrongenated oils, repressing the natural "I'm full" feeling plus the fact that sugar causes one to crave more sugar.
Type II diabetes which is increasing rapidly in both adults and children is NOT genetic bub, it's caused by overeating the wrong kinds of foods and the resulting massive increase in bodyweight.
Vic
Posted by: Vic
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December 14, 2006 11:06 AM
i'm vomitously sick of the "it's genetic" excuse all fat people use to describe the real reason they're not getting up from their couches and walking a mile instead of considering exercise the battle they have trying to open the poptart wrapper.
give me a break.
Posted by: cLFlaVA | December 14, 2006 11:18 AM
anyway, who the hell would masturbate to images of a jiggling fat person?
Posted by: cLFlaVA | December 14, 2006 11:19 AM
I watched an Oprah program with Dr. Phil about weight management. Oprah asked Dr. Phil something to the effect "Aren't there people who are just naturally slim and don't have to watch what they eat all the time?" To which Dr. Phil replied something to the effect "Yes, but obviously you are not one of them so what difference does it make." She laughed and admitted the truth to that statement. So what if genetics make our metabolism faster or slower. It is still a simple math problem: calories in (food) vs calories out (metabolism and activity). I don't agree with the media portrayal of the skinny waif with bones showing. That's not reality. Nor is the 6-pack abs model. Give me a break. I work 40 plus hours a week, I have a family life, I like to get some sleep. I don't have time to have a 6-pack, but I do have time and make the time to exercise enough to be healthy. I do mostly eat healthy foods, but hey, I'm human, I enjoy that chocolate or wine too. I'll never be a model, but I am healthy.
Posted by: Britta | December 20, 2006 06:52 PM